SUGAR WAFER (NABISCO) There is no attempt to imitate the ancient forms of traditional, individually
baked cookies here—this is a modern cookie through and through. Its simple rectangular form, clean and pure, just reeks of mass production and modern technological methods. The two wafers, held together by the sugar-cream filling, appear to float . . . this is a machine-age object.
FIG NEWTON (NABISCO) This, too, is a sandwich but different in every way from the Sugar Wafer. Here the imagery is more traditional, more sensual even; a rounded form of cookie dough arcs over the fig concoction inside, and the whole is soft and pliable. Like all good pieces of design, it has an appropriate form for its use, since the insides of Fig Newtons can ooze and would not be held in place by a more rigid form. The thing could have had a somewhat different shape, but the rounded tip is a comfortable, familiar image, and it’s easy to hold. Not a revolutionary object but an intelligent one.
Here, Goldberger focuses on the "architectural design" of the cookies for his compare/contrast exercise. I want you to do something similar. Find two objects that are equally interchangeable and write 200-300 words comparing and contrasting them using "design" as the only criteria for your evaluation. You might look at cell phones, the covers of two CDs from the same artist, toothbrushes. Have fun picking your objects. The only rule: KEEP IT SIMPLE!
Please include photos of the objects you are evaluating in your blog. When you are composing your new post, you'll see an image next to "Link" in the toolbar above your post. Click on this image and then you'll receive instructions for how to paste images into your post. It's quite easy.
